Traditional Values in a digital world

For over a decade I have worked in the digital marketing and website design industry. Through my experience, what has come to light is the success that comes from honest, genuine business practices that work. But without stead-fast focus to retain these important business practices, I have witnessed the fall of those very same companies as corners were cut and that original clarity became murky.

After working for many website design and digital marketing companies over the years, I had seen what works and what does not. I have seen companies take care of their customers when they first start and their projects are running smoothly, however, after a few months, they treat their customers as just another number or transaction. They are more focused on getting the customer out of their system and moving on; not caring about the outcome and the customer after they move on.

I have seen companies go above and beyond to take care of their new customer’s needs and address every concern in the beginning when their projects are running smoothly. However, as time goes by, the ‘flavor of the month’ customer is not give the same attentive care as before. As these ‘once great’ companies lose sight of what really matters, their customers begin to feel neglected as their needs are no longer met with the timeliness or quality they’d come to expect.