“See a need, fill a need.” This brilliant quote comes from Mel Brooks’ character Bigweld, from the 2005 animated movie Robots. Essentially, this means that the products or services you plan to make available online will provide a viable solution for your customer’s needs. But finding your own niche is just the beginning, you’ll need […]
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The Evolution of Veterans Day Veterans Day 2019 Each year on November 11th, America honors those who have served in the Armed Forces. Since it is a federal holiday, you can expect the post office, local government offices, most banks, and some schools to be closed in observance of this day of gratitude. While we
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The internet, as we know it, was invented in 1989 by Tim Berners-Lee to collectively share information world-wide in real time. Who would\’ve known back then just how much we would come to depend on it in our daily lives? The wonderous world-wide-web is kinda like a Swiss Army Knife; an easy to use multi-tool
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On this last Monday in May, America observes our most solemn national holiday. This is the weekend that welcomes summer vacation, barbeques, road trips, camping and three full days for \’big savings\’ at local retailers. Most of us will take time to spend with family and friends, but have we lost perspective of what we
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Why You Need Online Marketing if You Own a Business in 2018 If you are serious about exposing your business to a wider audience to gain brand awareness, improve sales and root local customers – your path is clear – you must integrate an online marketing plan to align with your day-to-day business for immediate and
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Five SEO Strategy Trends to Adapt in 2018 We know you’ve heard it before – new SEO trends to follow for the New Year! – what you should keep in mind is that search improvement is the top priority for search engines like Google, Yahoo and Bing. Keeping up with updates and regulations should always be a
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Reviews, Even Good Ones, Depreciate Over Time Over time your online reviews lose value, in fact, key findings from a 2017 Local Consumer Review Surveypublished by BrightLocal, shows many interesting key findings with the most intriguing being that over three quarters of local online users currently think that a review 3+ months old is no longer relevant.
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How Reviews Influence SEO Rankings In the full scheme of your digital strategy, consumer reviews may seem like a very small piece of the puzzle, when in fact, they have the potential to greatly influence your SEO ranking. Reviews from the major platforms like Google, Yelp and Facebook and lesser industry-specific sites like HealthGrades or Angie\’s
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As one of America\’s most reputable brands, Amazon is killing it in online sales with the title of world\’s largest online retailer. In March 2018 Jeff Bezos, Amazon\’s founder, chairman and CEO was formally designated as the wealthiest person on the planet, boasting a net worth of $112 billion according to Forbes, which makes him the
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5 Review Management Practices to Avoid Building and maintaining a positive business reputation online seems to come easily to some SMB\’s and elusive to others. Online marketers agree you don\’t have to be all Sunshine and Rainbows to have a positive online reputation, but you do have to be vigilant. Positive customer reviews can wield the colossal
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